Archives for December 2019

We could say that I few spent a few sleepless nights trying to answer the question: How to promote your services online.

It’s crazy to think that it’s been since I started writing on the blog consistently and it’s amazing to see the impact that it has had on my business, and on my own personal growth.

How to promote your services online: Is it possible?

If you are still not convinced, according to statistics, 63% of all purchases start online, this means that no matter where the final purchase occurs (if it is in a physical or online establishment), 63% of the time, the purchase process Start online.

In other words, 63% of people start their search process using the Internet. If your business can’t be found in the research process of your ideal client, your competitors may always end up with the customers each and every time they have the opportunity.

When I got started, I understood the importance of promoting my services online; I was more than 100 percent convinced of the scope that this would have in my business; however, I didn’t know what I was doing.

This knowing is the only thing that has helped me stay consistent even though in multiple occasions I have felt like giving up.

And all I can say is that I am grateful.

First of all, I want to thank you for being here, because without you none of this would make sense.

I am also grateful to have developed a new skill that I never thought or imagined would be such an essential part of my business and the person I am today.

Every year, at the end of the year, I take the time to analyze the results of the blog.

This year, I made so many changes and created such a wide range of content that I could not be as constant as I would have liked with the Blog.

Perhaps the most significant discovery was to realize and learn how to apply my process of creating written content to different media, such as video and podcasting, not only in Spanish but also in English.

I have been working behind the scenes on projects for others that have allowed me to experiment even more and extend the limit of what was possible for me, and there is nothing better than that.

As is tradition, I am happy to introduce you to the ten most popular blog posts of 2019.

How to promote your services online (lessons of 2019)

1. Why your business isn’t growing (and how to fix it)

There’s always more than one way to see the problems in your business, but this is especially difficult if you feel frustrated and confused. In this post, I share an exercise where I show you a practical way that can help you change your perspective and start seeing progress in your business.

2. How to overcome challenges of growing a business

As the saying goes in English, if you don’t feel the pain you are not growing, the same goes for your business. And for that reason, you must take time to feel inspired and remind yourself why you do what you do.
Spending time doing things that make you feel good can help you face the regular day-to-day challenges of your business and can also help you maintain the vision of where you want to go.

3. How to plan your online marketing strategy and always win

Doing everything is impossible, especially when the day only has 24 hours. Developing the art of knowing how to identify what is essential in your business is the only thing that will allow you to move forward.
One of the things that separate successful entrepreneurs from those who never see results is that successful entrepreneurs understand that it’s essential to develop the habit of identifying what action you need to take first to move forward.

4. How to build a CEO mindset (and get out of your own way)

In this blog post, we go deep into the challenge that most entrepreneurs face when making decisions in their businesses. Everything you are looking for is on the other side of fear, and all decisions have a risk and uncertainty component. Learning to change your mindset from employee to CEO may be what will help you make better decisions.

5. How to find your business voice (and standout from the crowd)

It doesn’t matter what online marketing strategies or tactics you use; it doesn’t matter how much you pay for advertising, and it doesn’t matter how many followers you have when your message doesn’t connect with your audience.

Not understanding the importance of communicating your voice through a highly visible message is like trying to drive a car without an engine.

6. Why free online marketing courses don’t work

Thinking that you can learn something by yourself shuts down your learning opportunities because without realizing it, you assume an attitude of total ignorance, there is no way to know what you don’t know and that is what will keep you stuck. If you want to learn something new and want to do it well, you need to have someone that can coach you through your blind spots and in this post, I explain the best way to do it.

7. How to attract customers to your service

When you only focus on the problem of not having enough clients, without realizing it, you get stuck, and you can never see the light at the end of the tunnel. You dedicate all your energy to worrying, feeling frustrated, and sad.

Often, the solution is in front of you, and you can’t see it because you are so busy thinking about the problem instead of thinking about the solution.

8. Does social media strategy really work?

No matter how big your marketing budget is, your results will not change unless you understand your marketing strategy and know what to expect at each stage of the process.

Working on your marketing without a clear vision, a clear strategy and without being understanding who you are talking to in your message can be a complete waste of time.

That’s one of the reasons why copying what your competitors do never works.

9. Why am I not making sales online?

The mistake that many make is to think that they can “try” to grow their online business. The problem with that is that when you try something to see if it works or not, you aren’t entirely committed to doing the job, and you are not committed to going all-in to get the results so much desire.

In this post, I explain why trying is failing and how you are allowing doubt to guide your decisions.

10. Why my website isn’t bringing any clients

This is probably one of the most frustrating experiences that entrepreneurs have after investing time and money on their first website. If your website is generating any clients then this blog post is for you.

Conclusion
It has been a year full of learning, where I took many risks that made me feel uncomfortable all the time. From working on content for other formats, such as video and podcasts, to creating content in English for others. Daring to do all these things and more during the last five years has allowed me to answer the question of how to promote your services online.

My wish is that together we make the new year our best year.

Thank you very much for being here, because without you none of this would be possible.

If only I had known a year ago, what I know now, one of my clients told me, his comment made me smile, because I totally can relate to that feeling perfectly and that’s why I want to dedicate this week’s post to share what I have learned about: How to grow your service business consistently.

In just a few weeks, we will be saying goodbye to a year and starting a new one.

The difference is that this time, we will also be starting a new decade.

Every year I write about the lessons I learned and the mistakes I made, this not only allows me to share my progress with you but now also allows me to go back in time and read where I was years ago, which is fantastic and priceless at the same time.

The key to learning how to make progress in your business.

If you are like most entrepreneurs I know, this is the time of the year where you check how you did this year and look at the results that you got and at the same time you renew your goals for the following year.

It seems like such a simple exercise that you can’t really do it wrong.

And here my friends is exactly where the trap is.

Because it’s so easy to choose the wrong goal and as a result be stagnant, and that is precisely what happens according to the recent Forbes article that explains why it is so common for companies to fail.

I will lift up the curtain and will share the lessons I learned this year so you can have a peek inside my world and what I have learned about the decision-making process that I use to choose my goals.

How to grow your service business consistently: Lessons from 2019

Lesson # 1: You need to learn to overcome fear

A few days ago, I talked to a businesswoman who feels trapped in her business, and in our conversation, she told me how her most significant problem is her indecision.

And she shared with me how this affects her in her business; simply put, she doesn’t make decisions for fear of being wrong and making mistakes.

The result of this over time is that her situation only worsens, but the worst part is that she can see how her competitors move forward and get everything she wants for her business.

If you know me, I think you already know that I always write about fear because it does no matter at what stage of the business you are, there are still new steps to climb, and there is always the fear of falling and not making it to your destination.

This year I made many decisions that caused me a lot of fear; however, I already have evidence that when something in my business scares me, it is an indicator that this is the direction I should follow.

And the worst thing you can do is stop making decisions in your service company because you are afraid.

Lesson # 2: You shouldn’t do this alone

Imagine for a moment what the experience of taking an exam in college or university would be like, if you are the person studying, taking the exam and also grading the exam.

The experience would be entirely subjective, and you would never learn anything.

The same thing happens when you try to do everything alone in your business, you lose perspective, you give up way too soon, and you think that nothing you do works or even worse that you are doing everything right and again, you don’t understand why you are not getting the results that you want.

I had an experience this year, where exactly that’s exactly what happened to me.

I was feeling doubt and second-guessing one of my goals, to the point where I was questioning the idea of ​​abandoning the goal altogether. And this was also the message that I was receiving from my loved ones.

Luckily, I had a coach by my side who reminded me of the importance of my goal and why it was not time to quit, and it only took a few more days to make my goal a reality.

This is possibly one of the most important lessons of this year, the danger of giving up early.

Lesson # 3: Invest in transformation (and not in physical things)

Some examples of how we sometimes invest in material things are: investing in a new office or commercial premises, making renovations, investing in a new truck, investing in machinery, etc.

The problem with just investing in material things is that they don’t solve the real problem, that is how to grow a service business consistently, in other words, how to increase your sales or attract more clients.

And no matter how much you invest in physical things, if you don’t understand how to achieve the transformation between where you are now and where you want to go, for example: how to go from having no clients to getting new clients consistently every month.

Investing in physical things usually does not have a return on investment unless you first solve the problem of how to sell more in your service-based business.

This is the reason why when I am deciding what to invest in, and what will allow me to take my business to the next level, I always consider beforehand the transformation I need to go through; and who are the people who can help me achieve that transformation.

Before continuing, I want to share with you an infographic that illustrates: How to grow your service business consistently.

But before continuing to lesson number 4, I want to share an infographic that illustrates: How to grow your service business consistently.

Lesson # 4: Not all results can be measured in the same way.

Thanks to the fact that I have been documenting the growth of my business over the past few years, I can now see the result and fruit of many things that I started more than a year ago, results that a year ago were invisible to me.

That’s why it is so important to have a long-term vision in your business because many times, we are planting seeds even without realizing it.

It has been a slightly different year from all other years. This year has made me reflect more on the work I do and why I do it.

If you are committed to diving deeper into this topic, I invite you to read the following posts: What to do when your service-based business is stagnant, How to take my business to the next level (in 3 simple steps)

If you want to learn how to grow your service business consistently, you must remember that sometimes in order to go fast, you first need to go slow; I think that during several moments during the year.

I found myself feeling that I was not going quickly enough; the difference is that now I understand how to recognize those moments. And now, I welcome those moments because I know that it is precisely in those moments that I receive the key that will take me to the next level.