Archives for October 2023

Today I will share with you my experience with one of my favorites topics: Why Some businesses stand out (While others are ignored). This post is a summary of podcast episode 98.

In an increasingly competitive business world, standing out and excelling is essential. Have you ever wondered why some companies achieve exceptional success while others go unnoticed? As a business mentor and coach, I’m delighted to share with you the keys to business success. This article is specifically designed for small business owners, creative service providers, and experts who want to take their businesses to the next level.

Inspiration and Creativity: The Engine of Success

Inspiration and creativity are fundamental to standing out in the business world. As I personally experienced during a special summer, exposure to art can awaken our creativity and motivation.

In my own experience, visiting a Picasso museum changed my perspective and led me to explore the creative process.

The Importance of Inspiration

Inspiration fills us with a wonderful feeling, captivates us, and changes something within us. It can make our bodies vibrate differently and make us grateful for what we have in front of us.

The key question is:

How can you apply this feeling to your company? What inspires you to create something unique?

Motivation for Meaningful Creation

When we create something meaningful, we stand out from the competition.

It’s like painting a picture from scratch rather than just painting by numbers.

This kind of creation is unforgettable and it changes something within us.

Important question:

What motivates you to create something that no one else has created?

How can you apply this motivation to your business?

The Difference between creating something meaningful Vs. creating something generic

The Experience of Creating Something Meaningful

Creating something that touches the soul is like nothing else.

Observing something that excites you, makes you feel something in your body, and that sparks an internal conversation with yourself,  is something we remember.

On the other hand, generic creation tends to be quickly forgotten.

Question for reflection:

When was the last time you experienced meaningful creation?

Applying inspiration and creativity to your business

The Analogy with Company Positioning

Like artistic creation, your business’s positioning must be meaningful and authentic.

You can’t follow generic steps and expect to stand out in a competitive market.

Critical question:
How are you positioning your business?
Are you following generic steps or creating something unique?

The 3 Truths to Stand Out and Attract New Customers

In conclusion, here are the three truths you should consider to stand out and attract new customers:

1. Your company’s message must connect with the person behind the screen.
2. Losing control of your company’s voice makes your message generic.
3. Generic messages are ignored and become boring.

Keep these truths in mind as you deepen your understanding of why Some businesses stand out while others are ignored.

Don’t let your business become just one more in the crowd. Stand out, connect, and be memorable.

 

Today I will share with you my experience with one of my favorites topics: how to connect emotionally with your client. This post is a summary of podcast episode 97.

I’ve had many interesting conversations with people who wrote to me regarding last week’s episode, which is episode 96.

The Power of Diverse Opinions

This week, I want to continue sharing my process and observations with you. I want to clarify that my intention is not to impose my opinion.

That is precisely the point here:

Understanding that we can all have different opinions and the importance of coexisting even if we don’t think the same.

Art, Science, and Changing Perspectives

Once a mentor told me that when she thinks of me, she imagines me in a lab coat conducting experiments, listening to how she sees me made me smile.

I felt like she knew me.

Isn’t that what we’re all looking for?

To feel that the people around us know us and see us?

I definitely don’t put on a lab coat.

I see all of this more as art and science.

The Internet’s Transformation

From my point of view, this week marks a before and after of the Internet as we know it.

We will never see the Internet in the same way as we did a week ago.

Not because anything happened to the Internet.

It’s just that each of us changed.

We are not the same people we were a week ago.

This reminds me of a question a client asked me recently while I was showing him how to apply The Psychology of Internet to one of the services he offers in his business.

“Denise, if the Internet works this way now, how did it work before 2020, before the pandemic?”

Once again, that question made me smile.

Maybe you are wondering why?

And the answer is that the Internet was exactly the same.

What changed is how people see and use the Internet.

The pandemic marked the first time that we, as a collective, used the Internet as mean to stay connected when the world shut down.

The Internet didn’t change; what changed is how people began using it.

For reasons we all know, the pandemic was a historic moment in our lives.

But beyond that, it also marked a historic moment because all at once, no matter where we lived in the world, we felt a massive loss as a collective.

We all lost our vision of the “normal” world as we knew it.

A Global Perspective Shift

Something similar happened with the launch of ChatGPT.

According to statistics, this application is the fastest-growing consumer application in history.

This means that ChatGPT is the fastest-growing application in the last 20 years.

In January 2023, ChatGPT had reached 100 million active users, just two months after its launch. The power of the Internet makes this type of application widely available worldwide.

These events have never happened before in history, and they are changing the course of history.

Is the Internet Really Toxic, or is it the way some people use it that makes it that way?

Today, it no longer matters where in the world we live.

We are all being exposed to what’s happening in a way we’ve never been exposed to before.

I heard someone say a few days ago that they hate the Internet.

And although I understand perfectly, I want to emphasize what I said at the beginning:

The Internet is the same; we are the ones who changed.

The Key to Engaging Your Audience

After listening to last week’s episode, a friend wrote to me, saying:

“Your episode struck a chord with me. I’ve been complaining about my audience, complaining a lot because they don’t listen to me and they don’t do what I recommend. I give them good advice, but people simply don’t follow my advice.”

Once again, I couldn’t help but smile at my friend’s reflection because I identified with it too.

I know that feeling too well because years ago, I felt the exact same way.

This is what I’d like you to see:

“People don’t like to listen to advice … online or in real world. People don’t go online so that we can tell them what to do.”

Creating Emotional Connections

So, how are you supposed to make your business visible online?

if you’re not giving advice and you are not constantly trying to proof to the world how much you know?

What are you supposed to do?

This is what I’d like to offer you:

People like to feel understood, people long to feel seen, and they will only trust you if they feel safe with your message.

People need to come to the conclusion on their own that you and your business are their best option.

To have a message that connects emotionally with your client, you need to be able convey all of this, not only with images, videos, and words but also at an energetic level in your posts.

This is a crucial part of the work I do with my clients.

When my clients understand how to do this, they all tell me that they finally realized that having a visible business goes beyond just posting in social media.

Having a visible business requires much more than the mechanical aspects of social media.

It requires knowing how to create an emotional connection through a message that is seen and, at the same time, connects deeply with another human being.

What Your Client is Really Looking For

A few days ago, when I was talking to and celebrating a client who had finished working with me, I asked her why she chose me.

These are her words:

“I realized that you knew me, that you knew what mistakes I was making and what I was failing to do. You knew what I wasn’t doing to be visible. And that made something in me click.”

Going back to the conversation I was having with my friend, when I asked him what stood out to his the most about last week’s podcast episode, his response was:

“I need to take more responsibility; I need to stop complaining that people don’t listen to me or do what I want.”

And that’s what I’d like to leave you with.

When we feel that we’re not being heard, the easiest is to blame others.

Everything changes when we are open to questioning if we’re truly doing a good job of effectively communicating our message.

Everything changes when we let curiosity guide us and we open ourselves up to thinking more from the perspective of the other person, because that’s what will allow you to effectively communicate what you’re trying to say.

Before I finish, I’d like to summarize for you:

• This week marks a before and after of the Internet as we know it. The Internet doesn’t change; what changes is how we see the Internet.
• People don’t like to hear advice, not on the Internet and not in daily life. People don’t go on the Internet so that we can tell them what to do.
• People like to feel understood, feel understood, and they can only trust you when they feel safe when they hear or read your message. People need to come to the conclusion on their own that you and your company are the best option on their own.
• The Internet is neutral, and all that matters is that there is a person trying to connect with another person behind the screen.

That’s all I have for you today.