For a few days now I have been thinking about “change”.
Last year has been a year of major changes in the internet industry, such as: the constant changes Google has been making to its algorithms, the accelerated development of new web technologies, the exponential growth of social media, the use of smart phones for all our everyday activities, etc.
I have been trying to decide what the best way to manage these changes is, for small businesses, professionals and individuals. The “normal” way we used to work up to now is not efficient for at present, and will be less efficient tomorrow, as we live in a state of constant change.
Nowadays, one can’t deny the need to adopt new technologies for professionals and small businesses. The cost of not adopting new technologies to promote a business is very elevated, not only because we can’t afford not to do it while our competitors are doing it, but also because as a business and individual we are not learning. It is important to have a flexible attitude and to maintain our business focus, while enjoying the process.
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