The first day of quarantine is probably something I won’t forget. The question floating in my head was: How do I work under these circumstances?
From the beginning, I knew that pretending like nothing was happening was not an option.
I couldn’t stop thinking about the millions of businesses who were struggling and I knew the question that they were obsessively asking themselves: How to pivot your service-based business during a crisis?
Since the first day, I understood the importance of sticking to the same routine every day.
Now more than ever, focus and attention are key to overcome all the challenges we are facing.
For the first time ever, we all have been served time “on a silver trayr”.
If you live in the United States at the time I’m writing this, we are in week 6 of quarantine and we have no idea when we are getting out.
This kind of gift is like a coin with 2 sides.
How to pivot your service-based business during a crisis (2 sides of the coin)
1. THE FIRST SIDE OF THE COIN
You can look at this time as a chance to do things that you never had a chance to do.
- You can organize your kitchen drawers and try new recipes
- Clean the patio with the pressure washer that you have kept in the garage and in it’s box for 2 years.
- Play chess online with friends and family
- And even catch up on Netflix and take more naps.
Maybe you will realize that it’s five in the afternoon and you are still wearing yesterday’s clothes.
All of the above activities will keep you busy and distract you and will help you survive the next 4 weeks.
The problem with all of this is that you are assuming that after quarantine things will go back to “normal”.
That your life will go back to the way it was before.
That finally you would feel “normal” when you go back to the gym, hair salon, movie theater, or even a concert.
But this is not what’s going to happen.
It’s impossible to go back to our past life after weeks of “social distancing”.
The reality is that the world is changing every day and so is the economy.
And if you need proof, just watch the news for a few minutes.
So maybe you are asking yourself:
- What do I to avoid going crazy?
- What do I do to not lose everything I’ve worked for?
- What do I do to not lose my business?
And this takes us to leads us to the second side of the coin.
2. The second side of the coin
If are on the same page about how the world is changing every day.
This is not a time to sit down and wait for things to get better.
I don’t mean to be pessimistic, but no one is coming to save you.
Perhaps you feel deflated, confused, and even sad.
This is the time to take control of your business and your life.
This is the time to make changes to your business NOW.
Maybe you feel tired of all this hustle
I am here to remind you that you have worked too hard to be where you are and this is not the time to give up.
This is not the time to feel sorry for yourself.
This isn’t just happening to you, it’s happening to the rest of the world.
And you need to wake up and take action and become the person that leads your business through crisis.
I know it’s a bitter drink.
But I want you to see something very important that is in your favor.
This isn’t the first time you have had to overcome a challenge.
Remember that the coin has 2 sides and you get to decide how you will react
You can settle to “survive” and sit around wait, or, you can “reinvent your business”, make changes and create recession-proof offers.
Now that you have a new perspective, I’m curious, what are you choosing: Surviving” or reinventing your business?
