From the window I can see the plane, I’m in San Diego California about to return from an exclusive marketing event that I attended with entrepreneurs friends. As always after these events, I am full of ideas, full of energy and inspired to talk about one of the most important topics for your business: How to position your brand.
It was one of the best experiences I’ve had.
I had the opportunity to meet again with several of my mentors at the event, and there is nothing more exciting and rewarding.
Every time I go to one of these events, I remind myself that these people, who dominate the world of online marketing in the United States and the world, are normal people just like you and me.
And what’s even more incredible is, that in most cases when you meet them in person, you have this feeling as if you already know them, because they’re the same as how you perceive them in social media.
I have already had this experience on other occasions, but this time I had the opportunity to live it through one of my friends who was attending this type of event for the first time, and she was so impressed to discover that her online marketing heroes were normal people.
Why am I sharing this?
These people are successful, absolute leaders of their market, who have years of experience, and face challenges every day just like the rest of us.
However, their attitude towards challenges is precisely what allows them to excel.
Many businesses come to me because they want to position their brand, they want to be leaders in their industry, and they want everyone to knows who they are.
The problem is that they want to achieve this overnight.
And that’s a bit like wanting to be super fit after going to the gym once when we all know it takes years of discipline.
The same applies to position your brand.
Some of the common mistakes I frequently see are the following:
- Pay close attention to designing a logo that represents your brand.
- Create a beautiful website to impress others
- Hire an external advisor to help you organize your business.
- Publish on social media because everyone says you should do it.
So what’s it about?
How to position your brand when you are just starting out
It’s no secret that to dominate the market and position your brand, you need to become a leader in your business.
You need to be able to inspire and influence your team in the same way that you inspire your audience.
I often talk with business owners who understand that NOT BEING THE LEADER is precisely what is keeping them stuck and unable to grow.
I’ve got good news and bad news for you.
The bad news is that being a leader in your business or market is not something that is achieved overnight.
The good news is that you can start today.
If you want to learn how to position your brand and dominate your market, the first step is to trust your company and the services you offer 100%.
It all starts with a decision.
1. Your business needs to be HIGHLY VISIBLE.
It doesn’t matter what you do or what you say if nobody knows that your business exists.
Sometimes I talk to people who tell me that they cannot position their brand because they have no budget to invest in advertising.
Other times, I talk with people who tell me that they invested in advertising and that they didn’t get any results at all.
The reason why I share these scenarios is so that you can see that this is not a problem that you are going to solve by throwing money or waiting until you have a budget because there are thousands of cases in which companies invest budget in advertising, and still don’t see results.
2. A message that connects
It isn’t about publishing on social media to receive likes, I hope you’ve already realized that that doesn’t work.
It would indeed be incredible to create a message that makes your audience fall in love with it, however, it is essential to go much deeper than that.
Additionally to having an irresistible message that your audience falls in love with, the message must connect with the problem that your audience has, for people to have their credit card ready even before knowing the price of your services.
Before continuing, I want to share with you an infographic illustrating: How To Position Your Brand So That Everyone Knows Who You Are.
3. Master your market to position yourself as the leading brand in your industry
Everything changes the moment you stop chasing clients and get clients to come to you.
Mastering the mind of the consumer is not something that happens overnight, but it is a process that begins when your audience sees your message everywhere.
Your message needs to be so powerful that your audience cannot resist it and automatically trusts you so that they decide to work with you even before having the first conversation.
Knowing how to achieve this is precisely what will allow you to position your brand as a market leader.
Conclusion
If you want to learn how to position your brand, the first thing you should do is think about the challenges you have in your business, and how you can change the way you think about these challenges to get the results you want so much.
Remember that to position your brand you need to be highly visible, you need to have a message that speaks to your audience and dominates the market so that everyone knows your business.
